What value are we creating? Who are we creating it for? As long as we still create our products and services for human being, there are really three important values we all crave for; health, wealth, love. We make choices in life around these three values whether we realized it or not, it always goes back to these three. According to the Meaningful Brands by Havas, people would not care if 77% of brands disappear, it probably because 77% of those brands don't have these fundamental values. Or probably they have not realized that humanism is about to take over the capitalism?
Marketing is about creating value and making products and services better in a meaningful way. There are more than 500,000 brands listed worldwide, according to my knowledge, yet only a few resonates with me personally. To name a few out of my mindful branding collection, Amazon, Airbnb, SweeGreen, Headspace, Lemonade. These brands thrive on humanism in a meaningful way. They share meaningful purpose beyond today's capitalism of more of short-term greedy green. They strive for a long-term meaningful humanism green that everyone can have some, lose some but the at the end of the day, still have some to continue creating value of own's own.
Be honest with yourself and ask if we were to create anything today, are we really in it for the traditional money-driven capitalism or we are ready to shift and take over the meaningful business opportunities with the approach of humanism. You are what you create so be meaningful, because what is meaningful, will always stay meaningful.
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