The pro consumerism has given consumers the power over brands for quite a while. Perhaps it is time to shift the power back to the hand of marketers? If we reframe our thoughts on the typical roles of marketers, we perhaps could come up with the new title, or as I named it, MIND INFLUENCER! With this title, I see a different perspective and have a different mindset as a marketer. I also put myself into customer's shoes and see what would he or she want to tell me if I have the ability to influencer his or her mind. It became clear to me that I want to be more mindful about what and how I impact others. I want every interaction between me and my customer to be meaningful that overtime I can earn the trust and build relationship that will stay meaningful overtime.
What would you do if you know that you have the ability to really influencer someone's mind? Would you still be blasting what you want to sell, or would you rather be finding a way to break the ice and make a meaningful conversation? That's totally a choice. The choice that I think we, as marketers, should make.
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